There’s a major reason why Apple bought Beats that almost no one’s talking about

So far we’ve heard a lot of explanations for why Apple decided to spend $3 billion to acquire Beats and most of them have involved getting into the music streaming game or bringing top Beats executive Jimmy Iovine into the fold. However, there is another reason that Apple bought Beats that we may have overlooked: Teenagers actually love Beats headphones.

Business Insider points us to a recent survey conducted by Statista showing that Beats headphones are by far the favorite brand of headphones for American teenagers. In fact, more than 46% of all teens surveyed said they preferred Beats headphones to others while more than 25% said they preferred Apple’s — no other brand of headphones scored higher than 10%. In other words, now that Apple has acquired Beats, it seemingly has the teenage market for headphones cornered.

While this might not seem like a huge deal at first, it’s definitely a way for Apple to draw the young crowd into its ecosystem — let’s say that if you buy a pair of Beats headphones, you get a discounted subscription to the Beats Music streaming service on your iPhone. Or maybe Apple could package in Beats headphones as an add-on for people who are trading in their old iPhones and buying new ones.

Either way, this probably isn’t the biggest reason why Apple decided to make its biggest acquisition ever but it wouldn’t be surprising if it was part of the company’s thinking.


One thought on “There’s a major reason why Apple bought Beats that almost no one’s talking about

Leave a Reply

Fill in your details below or click an icon to log in:

WordPress.com Logo

You are commenting using your WordPress.com account. Log Out /  Change )

Google+ photo

You are commenting using your Google+ account. Log Out /  Change )

Twitter picture

You are commenting using your Twitter account. Log Out /  Change )

Facebook photo

You are commenting using your Facebook account. Log Out /  Change )


Connecting to %s